Clients.ai

Creating and managing flows

Complete guide to building and managing your Flows

A Flow is your complete system for one offer: traffic, Sales Agent conversations, funnel steps, nurture, and reporting.

Creating a new flow

Step 1: Go to flows

Open Flows from the sidebar and click Create Flow.

Step 2: Pick the first offer

Choose the first offer your Sales Agent will present:

  • Free Consultation Funnel
  • Paid Consultation Funnel
  • Low-Ticket Funnel
  • Webinar / Workshop Funnel
  • Trial Funnel
  • Book Funnel
  • Demo / VSL Funnel
  • Community Funnel

Step 3: Add offer details

Add the link or details your funnel needs: booking link, webinar registration, trial page, book page, or community link.

Step 4: Build the flow

The builder has three columns:

  • Traffic Agents - LinkedIn or Instagram
  • Conversion Agents - the funnel for your first offer
  • Nurture Agents - email follow-up

Step 5: Review the four tabs

Open the Flow and check:

  • Traffic Agents - content, promo, sales, and people
  • Conversion Agents - first offer, checkout or booking, upsells, downsells, thank-you
  • Nurture Agents - email follow-up
  • Agent Data & Analytics - performance once activity starts

Step 6: Launch the flow

Click Launch. Agents ramp up gradually so your connected accounts stay safe and activity looks natural.

Managing existing flows

Flows list page

Navigate to /flows to see:

  • All Flows
  • Flow name, status, creation date
  • Lead count per Flow
  • Quick actions

Flow actions

  • View Details - Opens Flow detail page
  • Edit - Modify Flow settings
  • Launch / Pause - Start or stop all agents in that Flow
  • Delete - Permanently remove Flow (loses all data!)

Flow detail page

URL: /flow/[FLOW_ID]

Tabs:

1. Traffic agents tab

  • LinkedIn and Instagram agent cards
  • Content, promo, sales, and people controls
  • Sales Agent settings and conversation controls
  • Live activity for prospecting

2. Conversion agents tab

  • View and edit the funnel for the first offer
  • Configure checkout or booking
  • Add upsells, downsells, and thank-you steps

3. Nurture agents tab

  • Email sequence overview
  • Email templates
  • Open rates and click rates
  • Edit email content and timing

4. Data & analytics tab

  • Flow performance
  • Traffic sources breakdown
  • Lead and conversion metrics
  • Email engagement
  • Sales Agent activity

Scaling your flows

Running multiple flows

  • Distinct Audiences or Offers: Create separate Flows for different market segments or products
  • Avoid Overlap: System prevents same contact from being in multiple Flows simultaneously
  • Stagger Launches: Deploy one new Flow at a time, monitor for 1-2 weeks, then launch next

Optimizing conversions

  • Improve the first offer: Clearer offer details make the Sales Agent sharper
  • Review conversations: Learn what leads actually care about
  • Refine Your Offers: Adjust based on what people actually respond to
  • Quality Over Quantity: Focus on leads who become paying customers

Remember: One well-optimized Flow is better than five mediocre ones. Start with one, perfect it, then scale.

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