The old playbook - add features, undercut competitors, pour more ad spend - stops working
By Kyle Campbell, founder of Clients.ai · · Originally on LinkedIn
In brief
The old playbook - add features, undercut competitors, pour more ad spend - stops working when buyers ask “how much” before they ask “does it work for me.” Three similar-looking fixes people try: - Lower price and hope volume saves you.
The original post
The old playbook - add features, undercut competitors, pour more ad spend - stops working when buyers ask “how much” before they ask “does it work for me.”
Three similar-looking fixes people try:
- Lower price and hope volume saves you.
- Add features and call it premium.
- Repackage around a clear client outcome and remove risk.
Spot which matters by the conversation you’re getting: price questions = commodity, feature questions = trust gap, outcome questions = packaging wins. We see this across Clients.ai launches: the fastest wins come from shifting packaging, not discounts.
Want a quick, custom read on which of the three is blocking your price? DM VALUE PRICING AUDIT and I’ll send a free one-page audit with 2 tests you can run in 7 days.
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