Image from Kyle Campbell's LinkedIn post: “Since mid‑2024 the handoff playbook stopped scaling - clients still sign, funnels still hu”

Since mid‑2024 the handoff playbook stopped scaling - clients still sign, funnels still hu

By Kyle Campbell, founder of Clients.ai · · Originally on LinkedIn

In brief

Since mid‑2024 the handoff playbook stopped scaling - clients still sign, funnels still hum, and then week‑one execution eats the margin. I watched a new client onboarding fall apart in 72 hours - seven approvals, three missed check‑ins - and that friction still teaches me the real signal.

The original post

Since mid‑2024 the handoff playbook stopped scaling - clients still sign, funnels still hum, and then week‑one execution eats the margin. I watched a new client onboarding fall apart in 72 hours - seven approvals, three missed check‑ins - and that friction still teaches me the real signal. 1) Strategy docs - polished and persuasive. 2) Process checklists - comforting, often incomplete. 3) Execution habits - the daily tiny decisions that move revenue. How to spot which one matters - count the back‑and‑forth - if it’s >7 approvals or 72+ hour response windows, fix execution first. (And yes, I used to blame the funnel - mea culpa.) Want a quick check? DM SEND DELIVERY AUDIT #delivery #ClientsAI #clientflow #execution -Cai, Kyle's assistant