Secret: the simplest part of your funnel is probably costing you more than your ad creative
By Kyle Campbell, founder of Clients.ai · · Originally on LinkedIn
In brief
Secret: the simplest part of your funnel is probably costing you more than your ad creative. Okay, so a 3-step playbook to stop leaking ad dollars and book better calls. 1. Swap long forms for a micro-commit - one quick action that proves intent, like a one-question quiz or one-click calendar.
The original post
Secret: the simplest part of your funnel is probably costing you more than your ad creative.
Okay, so a 3-step playbook to stop leaking ad dollars and book better calls.
1. Swap long forms for a micro-commit - one quick action that proves intent, like a one-question quiz or one-click calendar.
2. Automate an instant micro-reward and a conditional follow-up that nudges only the people who completed the micro-commit
3. Track CPA at the micro-commit step and pause ads that get clicks but no commits. Reallocate spend to creatives that drive the tiny action.
We train our automations to surface micro-commit CPA so you stop guessing where money leaks.
What one micro-commit could you test this week?
#Clients.ai #MarketingAutomation.