We blew $40k on ads because our landing pages were "good enough" - biggest screw-up that t
By Kyle Campbell, founder of Clients.ai · · Originally on LinkedIn
In brief
We blew $40k on ads because our landing pages were "good enough" - biggest screw-up that taught us the ugly truth about client acquisition. Why it failed: clicks ≠ commitments. People buy after tiny, consistent yeses. First-principles wise, you need a micro-commitment before asking for a call.
The original post
We blew $40k on ads because our landing pages were "good enough" - biggest screw-up that taught us the ugly truth about client acquisition.
Why it failed: clicks ≠ commitments. People buy after tiny, consistent yeses. First-principles wise, you need a micro-commitment before asking for a call.
Do this instead - three steps you can do today:
1) Pick one micro-commitment: a one-question quiz, an outcome picker, or a single checkbox.
2) Swap long forms for that micro-commitment, then show a clear next step and booking link.
3) Automate a personalized follow-up that references their answer within 10 minutes.
and the AI prompt we use to write that follow-up:
Write a 2-line message that references the user's answer, restates the specific outcome they picked, and ends with a low-friction booking link. Tone: curious and helpful.
It works because small yeses reduce friction and trigger commitment bias
Like this post and DM *Practical Leads Guide and we’ll study your profile then build a 20-30 minute custom guide showing exactly where to add a micro-commitment and the automation script to use. We do the mapping so you can plug it straight into your funnel. #Clientsai #ClientsAI #clientacquisition