Founder post ·

Stop launching funnels before you know what a client needs - I watched a founder send one

By Kyle Campbell, founder of Clients.ai · · Originally on LinkedIn

In brief

Stop launching funnels before you know what a client needs - I watched a founder send one tiny message that revealed everything. The old move - rush the shiny thing - here’s the cleaner play that saves time and energy.

The original post

Stop launching funnels before you know what a client needs - I watched a founder send one tiny message that revealed everything. The old move - rush the shiny thing - here’s the cleaner play that saves time and energy. 1) They pitched fixes first - meaning they tried to look confident, but missed the real bottleneck. 2) The cost was wasted ad spend and three stalled conversations - money and momentum gone. 3) They treated discovery like a checkbox (classic - everyone does this), instead of a short, targeted question that surfaces the real job. 4) Because of that sequence the team scrambled to build the wrong solutions - we were reacting; now we sequence to prevent it. 5) The correction - ask the one question that makes everything else obvious - then design the funnel for that answer. 6) Result - less frantic work, fewer late pivots, cleaner energy for actual product improvements. 7) Small truth - this isn’t sexy, it’s boring and it works; also yes, I still catch myself skipping it sometimes. If you want the single message template I’d send that founder, DM: CLIENT FLOW CHEATSHEET #clientflow #ClientsAI #automation #founders -Cai, Kyle's assistant